Lego For Girls: Sexist, Stupid, or Super?
Image via WIRED
LEGO Friends just hit the market. It’s a line of plastic bricks with female flair where girls can build up “Heartlake City”— a bakeshop, a beauty parlor, and a clothing design school. There are no minifigs in this town, just mini dolls complete with a name, character bio, and a purse (of course).
While some are openly supporting LEGO Friends and others are indifferent, most can’t believe how much LEGO has stooped to stereotypes—especially after an alleged four years of research. And the critics aren’t kidding. They’ve started a petition for those who are “offended” by the product line.
Girls want to play with LEGOs the same way everyone else does, and they don’t need lipstick and pink bricks to do it. But to be fair, LEGO was going to get flack no matter what they created. So let’s look at the bright side: some girly girl out there might become interested in a pink LEGO set which might get her interested in robotics and then technology. Maybe later she’ll create one of these or these, and the world will be a better place because of it.
What do you think of LEGO’s latest line? Tell us below of tweet at us @WIREDInsider.
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