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February 15th, 2012

BLUE IVY CARTER, THE SOCIAL MEDIA QUEEN

Image via *cedro*

We all know that Blue Ivy Carter, Beyonce and Jay-Z’s spawn, was born into music royalty. But she’s already Internet royalty, too.

Back in August, when Beyonce dramatically revealed her baby bump on live television at the end of her MTV Video Music Awards performance, Twitter topped out at 8,868 tweets per second, making it the biggest Twitter event of 2011. Even bigger than Steve Jobs, Osama bin Laden, and the UK’s royal wedding.

Then there was a little tweet sent from Jay-Z two days after Blue Ivy’s January birth. It was a song he wrote featuring her first cries-and it went viral. Now a Tumblr blog has appeared called Hello Blue Ivy Carter. A sweet handwritten message and five baby photos show Beyonce and Jay-Z glowing with their adorable little girl.

So, it’s safe to say mom and dad know a little bit about viral marketing and social media. Do you think Beyonce and Jay-Z handled the birth announcement well? Tweet us @WIREDInsider or comment below.

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