PROJECT REBRIEF
Image via Project Rebrief
One of the coolest things coming out of Southby is an offering from Google. But this time it’s not another widget for Google+, but a re-imagining of sorts. Or rather, a rebriefing.
Project Rebrief takes some of the most classic, successful ad campaigns ever and translates them for the modern, digital, social world. Volvo’s original “Drive it like you hate it” campaign, composed of intriguing but static print ads, are redone to include things like an interactive YouTube channel that puts the user in the passenger seat of a Volvo with over three million miles. Coke’s “Hilltop”, originally an ad about buying the world a coke, is made literal thanks to Google, and users can actually buy a coke for a stranger hundreds of miles away.
Two other campaigns, Avis’ “We try harder” and Alka Setlzer’s “I can’t believe I ate the whole thing” are still under construction. Sure, the whole thing is one giant ad for Google’s web powers, but it’s still fun to watch. An ad that I want to engage with? That’s the power of the internet.
