WILL THERE EVER AGAIN BE A NEW SEARCH ENGINE?
Image via DuckDuckGo
Not too long ago the @WIREDinsider tweeted a link to Paul Graham’s essay called “Frighteningly Ambitious Startup Ideas”. In it, the Y Combinator founder posited that the most compelling startup ideas aren’t being attempted, because they’re almost too big to think about starting. Number one on his list? A new search engine.
Meet DuckDuckGo, a new search engine. Open up the page in a new tab and take a quick look. Remind you of anything? Say, the way Google used to look when you first started using it? That’s because Duck Duck Go is starting out with those same bare bones principals of making a search engine that does nothing but search. It won’t track your search history or send your search terms to other sites. It also won’t endlessly tailor your results, resulting in an infinite loop of confirmation bias. Check out Duck Duck’s info on tracking and bubbling, it’ll change the way you think about search.
Which search engine do you use? Would you consider using a new search engine? Or are you stuck in your Googling ways? Tell us below or @WIREDInsider.
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