NIKE AT THE WIRED BUSINESS CONFERENCE
Image via WIRED Business Conference
“Don’t let technology lead; let the experience lead. If you try to pack everything into technology, you’ll get something that’s bulky that you don’t necessarily need.” That’s the perspective of Stefan Olander, VP, Digital Sport at a promising athletics company called Nike. At last week’s WIRED Biz Conference, Mr. Olander spoke with WIRED Executive Editor Thomas Goetz about the methodology and goals of Nike’s FuelBand project.
The @WIREDBiz account was live-tweeting the event, and some interesting stuff was discussed. The FuelBand is a cool little piece of technology, but its real purpose isn’t technological innovation, but rather an innovation on the metrics of athletic performance, and the psychology that motivates it. Turns out there’s a lot more to that little bracelet than we thought. Check out all the session notes here, as well as notes from all the other talks.
