FACEBOOK ENTERS THE REAL WORLD: MALLS
Image via Venture Beat
Facebook addiction is real. And the one thing that probably won’t help that addiction is blasting aspects of the social network outside the confines of your favorite screens–-they a phone, computer, or tablet. One retailer doesn’t care.
The Brazilian store, named C&A, is streaming real time ‘likes’ directly from its Facebook page and onto the hangers of individual items hanging in store. Not sure if that shirt is awesome or ugly? Just see how many likes are listed on the hanger’s ‘like’ counter.
What’s funny about this process is that the people shopping in-store are probably more educated than those shopping virtually–-mall shoppers are holding the products in their hands and trying them on, not just looking at an image online. So it’s almost like this process should work in reverse. Can items online get a ‘like’ when someone purchases it in-store? Nope. Until then, Facebook wins.
Read more at VentureBeat.
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