WIREDInsider

May 11th, 2012

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HAS TECHNOLOGY TURNED FOOD INTO A SERVICE ECONOMY?

Image by Julian Burfords

Good Eggs is trying to promote a local and sustainable business model. As they have researched how technology can help them, they’ve discovered “in cases where local food systems are thriving, food and groceries are treated as services instead of goods”. Think of your local farmers’ market as an example. Those farmers are providing you a service-–they tell you about the product and guide your choices-–instead of merely providing you a good.

According to Food and Tech Connect, this shifting economy shows technology has the power to add value, increase sales, and multiply profit by providing services to customers and not merely goods. Consumers are savvy, smart, and demanding, but it turns out they are willing to pay for it. And, in an industry with narrow profit margins to begin with, service based technology could truly be a game changer.