UNIQLO WAKE UP IS DIGITAL GENTLEMAN’S PILLOW TALK
Image via Apple App Store
I know what you’re thinking. An alarm clock app? Didn’t we solve the alarm clock problem in ‘92 with some kind of Braun and Nokia monstrosity? Heck, some tech folks don’t even need sleep!
But hear me out. Uniqlo—a Japanese clothing brand whose simple designs and high quality-to-price ratio have created a global sensation—has applied their charming, quirky, and dare I say, effective, aesthetic to the alarm clock. The result is a powerful, entrancing way to wake up, and a testament to the power of good design and good design thinking.
The app is dubbed simply “Uniqlo Wake Up.” Set your wake up call with the intuitive interface, allow the app to access your geolocation, and the app will generate a lovable alarm that literally sings you awake. The gentle music and optimistic tone of the voice you’ll hear in the morning will have you leaping out of bed with glee.
The main drawback is that the app must be left open when you sleep. Nonetheless, the app can be strangely indispensable, and the aesthetic it, and Uniqlo at large, brings could set the tone for the rest of the decade.
