WIREDInsider

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May 18th, 2012

SHOP THE PATH TO WELLNESS

via Youtube

Making choices for wellness goals can be overwhelming in the sea of consumer food products with their splashy and sometimes unregulated labeling, boasting and conflicting messages. Shopwell is an app that is best for people who are interested in meeting health goals, eating with restrictions or allergies, or who simply don’t know how to make the best choices on their own. As they say, it’s like having the personalized “expertise of Registered Dietitians with you wherever you go”. Shopwell analyses your needs, recommends products and scans barcodes on the go to advise your purchases.

With nearly a five-star customer rating, the criticisms are sparse. My criticism is that this product focuses on rating processed, packaged foods as opposed to fruits and veggies and there is no menu planning or comprehensive recipe help to guide your shopping choices. There is also no attention to budget-–the $6 snacks might be a lot better for you than the $2 snacks, but where is the $4 happy medium? Maybe it will be in iteration 3.0. In any case–-this technology can truly make your life better and maybe even longer, so it’s worth a shot. (And its free!)

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