Image via Gavin Llewllyn
This infographic details the rise of various business buzzwords, the utterances of which mark the middle manager from the upwardly-mobile middle manager. The graphic arranges the buzzwords by decade, and it’s fun to see how many buzzwords got their start in digital. And even though it’s only 2012, they have a section for “Buzzwords of the 2010s” like “bleeding edge.” It’s a decent enough list, but I’m adding a few more.
Social Channels: A favorite phrase I hear the guys in my marketing department bat around. Basically another way to refer to social media platforms.
Engagement: Engagement is the name of the game. Of course, no one knows what that actually means and, judging from the internet, ‘engagement’ really just means ‘more cats’
Net New: My personal pet peeve. It just means “new.”
Leverage: Not exactly a buzzword, so much as a bastardization of a perfectly good English word. Invoke “leverage” when you really just mean “use” but need more syllables.
Ideation: The new brainstorm
What are your favorite buzzwords? Tell us below or @WIREDInsider!