SCI-FI SPORTS BY NIKE
Image via Nike
It’s no secret that Nike has slowly been digitizing sports performance over the years. Track your run via a chip in your shoe, send the data online, calculate various statistics, repeat. But “Camp Victory” took it to another level. And soon we all may be analyzing our performance in the same way pro athletes do.
During the Olympic running trials, Nike showed off a collection of new products as well as futuristic technology that isn’t available to the consumer quite yet. One of the coolest features was the 100-meter Speed Tunnel, an LED-lined 15-foot tall tube that displayed the Olympic trials fastest runs so wannabes could watch just how fast “fast” really is. Those who were feeling inspired could face off virtually via a treadmill and a giant leader board that showed off their times – and faces. Imagine this feature at a gym. Anyone up for a little competition?
Read more at Fast Company.
