Steve Greenwood has redesigned the traditional address book to fit his technological needs. Fred Wilson, Super VC and start up whisperer described the ideal “Smarter Upstarter” as someone who, “just can’t sleep because they want to fix something that isn’t working in their world and have been trying for a long time to fix it.” Wilson is specifically talking about one of his latest investments: Brewster.
Steve Greenwood, the creator of Brewster, embodies the ‘Upstarter ‘Wilson describes. In his case, what wasn’t working in his world was his address book. So he got some seed funding from Mr. Wilson, built a team, and built the app, which launched late last week on iOS. Brewster is basically a much, much more robust address book. One that takes all your contacts across Facebook, Twitter, Gmail, LinkedIn and more to unite with your existing iPhone address book. The result is a tool that lives and breathes, changing as your social graph changes, and allowing you to search your contacts by things like interest or city. Killer feature: no more duplicate entries in your address book.