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July 17th, 2012

GETTING “SERIAL” ABOUT THE E-NOVEL

Even though Russell Quinn taught himself how to program at the age of five, it wasn’t love at first code: In a pre-Internet world, programming was too solitary of a pursuit for this up-and-coming e-novelist. Instead, he spent much of his early career gravitating toward storytelling and design. In 2009, he developed the publishing industry’s first subscription-based iPhone app for the lit quarterly McSweeney’s, and then a groundbreaking news reader app for the nonprofit journalism venture ProPublica.

Now, building on these successes, Russell is set on changing the art of storytelling with the launch of The Silent History. Part book, part multiplayer game, and part Google map, his sprawling electronic novel is entirely revolutionary. But what grounds this ultra-modern concept is its embrace of good, old-fashioned storytelling. While it takes full advantage of GPS and touchscreen technology, it’s doled out in episodes like those old-timey novels that appeared in magazines and newspapers. It might not be Inter-insta-gratification, but it’s an instant, e-page-turner. Check it out here: http://bit.ly/NwAaz9: Presented by Cadillac.

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