KINESIO: MAGIC TAPE OR FLASHY BAND-AID
Image via tö
It’s no secret that the Olympics are one big product showcase. Sponsors abound while endless commercials and logos plaster our screens. But there’s one other thing that’s been gaining popularity thanks to the event (besides Ryan Lochte’s grill): Kinesio Tape.
The soft and stretchy cotton tape has been plastered over the injured bodies of Olympians since the 2008 Beijing Olympics, when the company donated rolls to physical therapists working on-site. Sales spiked instantly. But according to NPR, there is little evidence that the tape really works. It can provide support for certain pains, like shoulder injuries, but for others, it might not be much more than a Band-Aid.
What do you think of Kinesio Tape? Comment below or tweet us @WIREDInsider.
