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CROWDSOURCING A LOVE SONG

Image via Jason Mraz

The music of Jason Mraz might not be my cup of tea, but that doesn’t mean I don’t enjoy his social media brew. The hip crooner released “The Woman I Love” last year, but held off on creating a music video. His reason was as good as any in the age of flash mobs and Instagram — he was looking for inspiration from his Twitter followers. Last year, Mraz started a Twitter contest, asking his followers to answer the question, “What does ‘The Woman I Love’ mean to you?” Would-be social songwriters tagged their submissions with #MrazingTheVideo.

Ten tweets were selected to guide the vision for the video, which is simultaneously sweet and sophisticated. The video follows a dreamy love story, with the winning tweets tastefully overlaid throughout, adding a surprisingly warm layer of authenticity (this is Twitter we’re talking about, after all). 

Big brands have tried the crowdsourcing thing before, but Mraz’s offering stands out in how very straightforward, simple, and beautiful it is.

What do you think of the video? Consider it crowdsourcing our opinion.

|  February 7th, 2013
  1. adrockmedia reblogged this from wiredinsider and added:
    Pitched on this…
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