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May 1st, 2012

KLOUCHEBAG

Image via Klouchebag

Getting a good reading on your social self has fallen onto firms like Klout who claims to be able to measure your clout (oh, we get it now) in social meida. But what do such services really measure? Is measuring your Twitter presences more sleight-of-hand than science?

Klouchebag spins all this social credit scoring on its nonexistent head. Claimed to be “the standard for measuring asshatery online,” Klouchebag has a surprisingly transparent — and logical — ratings matrix:  anger, the amount of profanity you use; how much (or too much) you retweet; injudicious use of social apps, and of course, grammar. Simply enter your Twitter handle and Klouchebag will let you know how much of a social media blow-hard you are. But Klouchebag also admits that its measurements are pretty much “a crapshoot,” something Klout doesn’t admit to being. So the real point of Klouchebag is to challenge what is, or isn’t, in a number. Makes you think.

For what its worth, our Klouchebag score was pretty low which means we’re nice guys. Was there any doubt?

What do you think of social influence measurement? Crapshoot or kingmaker?

September 20th, 2011

IKEA’s e-shelving

Image via Apartment Therapy

Even as the world gets increasingly paperless, we still must observe the Law of Conversation of Data. That is, all of that information that used to be stored in paper form must now be stored someplace else. Just take a look at our cluttered email inboxes and messy computer desktops.

IKEA, organizer of IRL (in real life) has teamed up with ad agency Laboratory Ideas to create an e-folder organizing system. The idea is pretty simple: replace your desktop background and folder icons with IKEA-designed virtual boxes and shelves, then file away your tax returns, screenshots, and photos accordingly. I would have wished this desktop folder system would be more interactive, but it does the job. And unlike most IKEA stuff, you don’t have to haul it in your friend’s SUV.